Nicole Patternson Lett is business development manager for Leatherhead Food Research and has recently carried out a primary consumer research study into reformulation. Consumers are looking for a reduction into sugar, salt and fat and are very much label readers looking for natural ingredients.

Jamie Rice, Sales and marketing director for Foodtrending and RTS Resource Ltd talked to Claire Phoenix at Nutraformulate about growth in healthy ingredients with natural solutions to enhancing health and wellness, especially with growth in niche categories such as mood and cognitive behaviour.