Kona Deep hoping to open up new category in the water market

Hawaii-based bottled water company Kona Deep hope to signal the introduction of a new category with their bottled water from melted glacial water which sunk to the ocean floor more than 1,000 years ago, creating a deep ocean current that still flows today.

Darren Wood spoke with Kona Deep chief executive officer Patrick Turpin about how the source absorbs naturally occurring electrolytes and minerals along its journey across the ocean floor and along volcanic fissures, which are crucial for hydration and body balance.