Austria Juice creates sophinade beverages

Austria Juice has presented its new sophinade beverage products, a range of sophisticated lemonade flavours targeted at adult consumers. The concepts on offer included a purely vegetable-based tomato rhubarb plus a yuzu and sage combination.

Cornelia Kerschbaumer, director of marketing and communication at Austria Juice, explains: "These are unconventional flavour options that we're showcasing, we're seeing more interest in vegetable and botanical flavours. These unconventional taste combinations is a trend which we're seeing in more adult consumers. It's a change and variety which we're finding this demographic asking for."